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• Breakfast briefings

  Breakfast Briefings are the perfect forum to address a specific target audience, typically of 20-30 people, depending on the topic area. This is also the ideal event at which to launch an ifs White Paper. Capitalising on the cutting-edge research undertaken in conjunction with the ifs, the White Paper can be used to structure thought and discussion at the Breakfast Briefing, further enhancing your brand and consolidating your company’s position as a promoter of thought leadership in the industry. Briefings will be flexible to fit in with current topics relevant to your organisation and affecting the financial services industry.

  The Briefing

  • Thought leadership over breakfast at a prestigious London venue conveniently located within the ‘Square Mile’.
  • An engaging, mutually agreed topic.
  • A two-hour briefing optionally chaired by you including 1-2 industry leading keynote speakers.
  • Delegates specifically targeted from within our 31,500 strong membership and the wider financial services industry sector.

  The Benefits

  • Delegate places for your staff providing direct access to your targeted audience and facilitating key networking opportunities.
  • All delegate contact details provided to you post event.
  • Entire campaign fully co-branded.
  • Delegate pack to include company literature.
  • Opportunity to speak at or chair the event.

• Dinner debate

  The Dinner Debate can be used to follow up research, reports and seminars by giving you access to the best of the contacts made during the project. Alternatively it can be used as a stand-alone event to debate a focused topic with a target audience.

  The concept is a three-hour forum in which you maximize your contact and encourage debate with senior financial services professionals under Chatham House rules. Holding the discussion behind closed doors increases trust and honesty between you and current or potential clients. Based at a City Livery Company, a small group of 12-15 delegates plus ifs and Partner representatives could meet to discuss the current and future issues that the topic has raised.

• Seminars

  We highly recommend an ifs Seminar as a follow up to the Special Report. An ifs Seminar will discuss findings of the survey with senior members and further increase the partners association with thought leadership in the subject area.

  The ifs have a reputation for delivering events of the highest quality, attracting respected industry experts as
  speakers, decision-making delegates and providing ample networking opportunities.

  A half-day, free seminar allows the partner the opportunity launch the Special Report to an audience of targeted and relevant financial services professionals. As a key part to a market intelligence campaign, the seminar allows further interaction with the sector-using expert speakers, the presentation of thought leadership and leading case studies.

  The Benefits:

  • Launch the Special Report, including a presentation of the results by the report author
  • Fully co-branded with ifs and the partner
  • 70–100, targeted and relevant financial services professionals
  • Networking with your target audience through an educational medium

• White paper

  White Papers are a product of the ifs’ ability to understand the driving forces that shape the financial services industry. Joining us in producing an ifs White Paper demonstrates that your company is interested in developing its knowledge of the financial services sector and pro-actively supports industry participants through providing knowledge and benchmarking tools.

  The Research

  • A survey conducted with key companies in the industry.
  • Middle and senior management level ifs members canvassed for opinions.
  • Industry experts spearheading the research.

  The Benefits

  • Private distribution to target the specific audience you wish to reach.
  • White Paper fully co-branded including all promotional activity.
  • Association with thought leadership in the sector, permanently aligning your company with the cutting-edge research.

  The Paper

  • Can be used to explore a specific theme and provide in-depth knowledge of a trend or change in the industry.
  • A factual approach using bullet points and graphics in a 12-page format.
  • Can be used to structure breakfast briefings providing a salient platform for further discussion.

• Special reports

  ifs School of Finance market intelligence programmes are structured to reveal the real challenges facing the
  industry and bring insight into how these challenges can be managed. The usual structure of such a programme is:

  Industry survey

  • Key topic identified and survey written with input from programme partner
  • Survey to cover between 30 and 40 institutions and targeting multiple stakeholders within those institutions
  • Case Study research conducted

  Special Report

  • Findings of the survey are published in a 32-page Special Report distributed with Financial World to all ifs members.

  The Benefits of the Special Report:

  • 500 copies of the Special Report for your own distribution
  • A 32-page thought leadership publication based on original research to go out to our 31,000 readers of Financial World
  • Help shape the original research
  • Publication fully co-branded with the partner and the ifs
  • Opening and closing comments from the partner
  • Research conducted by an independent industry body and available for use in PR activity
  • An excellent vehicle for driving seminar activity, which the ifs can deliver as a central part of the programme

• Financial World supplements

  Financial World Supplements offer your organisation the opportunity to influence debate on key topics in the
  financial services market. A combination of FW editorial and partner contributed articles and/or case studies directly link partners to innovation in the financial services sector.

  • Produced as an individual publication and distributed to the full ifsSchool of Finance membership with FW
  • 500 copies of the Supplement for your own distribution and marketing needs
  • Produced in association with your organisation
  • Branding on the front cover an prominent position advertising
  • Associate your brand with the topic
  • Release data or company research
  • FW can write editorial, provide opinion pieces and source relevant contributed articles
  • FW can provide support to partners in the generation of contributed content
  • 16 pages (including cover), under-size A4, full-colour format
  • Supplement available to download online at www.ifslearning.ac.uk

• Financial World - the distribution channel

  Special Reports and Supplements are professionally designed and printed before being distributed as stand-alone publications with the ifs School of Finance magazine Financial World.

  With 10 issues published per year by the ifs, Financial World is a full-colour ‘must read’ magazine for people working in or with the financial sector. Contributors include experienced journalists and senior practitioners from the world of finance. Its informed industry comment and features are specifically geared to keep people within financial services up to date on developments within their industry.

  With an ABC-audited circulation of 31,569, Financial World reaches more qualified bankers and senior figures in financial institutions than any other banking magazine in the UK.*

  Financial World readers control very substantial budgets, authorising or influencing an average of £320k a year (15 per cent over £31m a year). One-in-eight readers have responded to an advertisement in Financial World.**

  *ABC-audited circulation 1 July 2005 - 30 June 2006
  **Total Press Research May 2002